Sometimes I think advertising was an odd choice for me to study at university. I always had an inkling that I wouldn't pursue it professionally as a career.
But then I see an ad like this and I remember why.
I studied it because I wanted to connect with people, I wanted to focus on the beauty in the world, I wanted to move people and be moved.
To be part of a creative movement, where a bunch of passionate people get together and think "we want to create something that is meaningful and fulfilling and transcends to the extra-ordinary". To live for those small celebratory moments where a creative spark suddenly ignites. Looking back, studying it was a real blessing- and in fact, some of my closest friends also studied it.
I can imagine everyone involved in the below felt a real sense of joy and pride in creating this piece of art... and, after all, it's not everyday you get to be part of 250,000 bouncy balls being thrown down a San Fransisco street...
like.no.other
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